If you are a cow, be a purple one

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👉 These are the crazy things I learned last week.

1/ Purple cow

This is me (obviously) wearing my usual attire.

I call it the "Purple Cow" attire. 🐮

The Purple Cow is one of my favorite books, and it is about marketing. ✨

The whole idea is that traditional marketing (especially paid) doesn't work anymore, and you need to stand out.

The story is about how the author was driving across a field full of cows, and suddenly, one was purple. He stopped and saw tons of people around the purple cow because ... well, it's a purple cow!

That doesn't mean obviously that you should be a clown or an offensive idiot to stand out. I mean, you can if that's your thing, but I prefer self-expression.

How can you use the "purple cow" effect?

🙂 I believe we are all awesome. Yes, especially you.

But because we are bogged down by everyday life, rules, and "shame" from childhood, we stop being ourselves.

We stop having fun. We stop trying to be different - we actually avoid it.

Let's change that.

Wear something you wouldn't wear. An extravagant hat. A crazy T-shirt. Pink shoes! 😎

Try to break the mold a little bit day by day and unleash your inner purple cow.

Because, at the end of the day, we are all purple cows. 🔥

2/ Running Olympus

I am running Mountain Olympus 🏔️ in two weeks. And I am terrified. 😵‍💫

And I love it. ❤️

As part of my conference, which I hope you've signed up already, we are running Mountain Olympus.

Why? Because last year my friend and co-organizer of VAIM Anni said, "Why don't we run Mountain Olympus because it sounds like fun"?

And it did sound like fun!

Until the training started. 🏃

And it is actually fun (what a twist!) because if you are not in pain, are you really alive?

Do the things that make you feel alive! 🔥

3/ Blackbird

✈️ It doesn't matter if you are a pilot or not; you are going to love the stories (especially the "speed check" one) of the SR-71.

This was the fastest plane ever made (it was closer to a spaceship 🚀 than a plane) and was never shot down (obviously, it could outrun missiles).

The crew had to wear spacesuits and go through astronaut training.

When it was on the ground, it was leaking fuel because the frame was loose - it was made to be tight only when flying at incredible speeds.

I love engineering stories 🛠 as I get to see how smart we can be when we focus on a single goal.

Have you ever heard about SR-71? 📥

4/ Next-gen QR codes

This is the next-generation QR Code.

QR codes, short for Quick Response codes, are two-dimensional barcodes that, until recently, were super boring and blunt. But a few days ago, some guys on Reddit posted some AI-generated art that was actually a camouflaged QR code. 🤯

Imagine having a super cool artistic poster on your wall that is actually the wifi password for guests. Or an amazing poster that leads to your website. 🤩

What else would you do with that? 📥

5/ Master of Generative AI

Are you fascinated by the world of Generative AI and want to dive deep but don't know when to start?

💡 Google just released the generative AI learning path, which includes 10 FREE Generative AI Courses.

This learning path guides you through a curated collection of content on generative AI products and technologies, from the fundamentals of Large Language Models to how to create and deploy generative AI solutions on Google Cloud.

With this course, you can go from 0 to hero in a matter of a week!

What are you waiting for? 🤷

That's all for now. See you next week!

- Jon V (as in Victory) 🚀

- Fri 09 June 2023