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Coinbase made 20x and Disney will start selling houses

If you enjoy these newsletters and think a colleague or a friend should read them, please get them to sign up on this page. πŸ“

If it is your first time here or you want to binge-read past letters, here are all of them.πŸ“°

These are the highlights of the past week!


1/ This is how Coinbase made (probably) a 20x return from their ad in Super Bowl.

Would you spend $6M for a 30-second ad? πŸ€”

Well, it might sound stupid, but these are the prices you pay to advertise during the biggest athletic event in the U.S. - the Super Bowl. This year, most ads were about electric vehicles and (of course) crypto, with Coinbase stealing the show. If you haven't watched Coinbase's ad, you can see it below (yes, that is the ad).

But did Coinbase ad make any money?

The Lifetime Value of a customer for Coinbase is $250 (on average). To break even, Coinbase will need 24k new users. But they also gave away $15 to each user so let's say 26k new users to break even.

On average, an ad has a 1% to 3% conversion rate (and usually ads, where you give away money, have a higher conversion rate). Let's go with a 0.5% conversation rate to be very conservative.

The total eyeballs that watched Super Ball were 117M. That means 117M * 0.5% = 585k new converted users which translates a ~20x return of investment (ROI). Yes, 20x.

Coinbase spent $6M and probably "made" ~ $120M

That doesn't sound stupid, right? πŸ’°

P.S.: The calculations are ballpark (Super Bowl park!)


2/ During my last couple of emails, I told you about $Victory coins - my social currency - and I've promised you to send you some.

And oh, I have news! This week I'll post on my Twitter and Instagram the official link that you can go and claim your free $Victory coins plus places you can spend them! And if you've sent me an email in the past to claim your $Victory, you'll get another link too! And there is more.

I have documented the whole process in a mini-YouTube series where I go over

  1. how to create your own currency,
  2. how to create your own web3 app
  3. how to design it and market it

All. Of. It. Just subscribe on my channel, so you don't miss this.


3/ Most of you are sending me emails about exciting things you found. And I want to include you in the process (and give you some sweet $Victory!).

If you want to write a small paragraph about something that you found interesting in Startups, Products, web3, or Crypto and get 10 $Victory, go to this form and submit a story!

If I choose to include your paragraph in the newsletter, I'll send you 10 $Victory, mention you on my newsletter, Linkedin (and sometimes Twitter and Instagram).

Let's see how that goes!


4/ Let me introduce you to your new obsession: the Dead Internet Theory.

This theory (or should I say conspiracy theory?) talks about how the internet is fake, and most interactions come from an A.I. that has been taken over. Follow up the rabbit hole; it is quite interesting - unless you don't really exist, and I am posting just for the amusement of bots (unless I am also a bot πŸ€–!)


5/ If you've never been to Disneyland, I can assure you it is a pretty fun place (I prefer the one in France btw). But some people really really really want their everyday Disney dose.

That's why Disney decided to create a Storyline community where you can buy (or rent) a house and live next to Goofy, Micky, and Mini!

Now it's your move Netflix.


See you next week.

-- Jon V (as in Victory) πŸš€

If you liked this article, you are going to love this
Learn my simple, repeatable process for transforming ideas into Startups using my free email course "Built To Fail". Enter your email in the box below and I'll send you Lesson #1.

- Thu 17 February 2022

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